Commercial photography
brought to life with the personal touch
Good first impression
Building a successful business requires a professional look. That professional look could be the difference between whether your customers spend money on your services or your competitors
We believe that high quality photography with actors or customers allows your customers to imagine themselves working with you and helps build trust in your brand.
We almost always recommend our clients introduce people into their pictures when promoting their product or service
Hotel Platinum
Case study #1
Assumptions
We staged the presence of real guests in the hotel. The hotel combines family and business functions so we explored both in our shoot.
This helps potential customers imagine the atmosphere of the hotel and sense their experience should they book with the hotel.
Strategy
We showed several situations such as business lunches, family scenarios, bookings, spa visits and crucially, customer to employee interaction.
It was vital to get a range of scenarios in order to cover as many target customer groups as possible. In this case it was families and those traveling for business.
Challenge
The project required the participation of the whole family. We used young models without experience in modelling, which made the process a little longer (but was totally worth it).
The hotel was fully occupied during the shoot, careful planning enabled us not to disturb the guests and deliver the required results.
Hotel 77
Case study #2
Showcase your business online
Quality media improves your brand image
The proof is in the pudding
Sometimes you have to work smarter and harder! In this case, the hotel was impressive and very high end. Sadly however, the weather was terrible and all the rooms looked dark and moody. To achieve better results on the day, we used bright and wide lenses and professional lighting rigs outside the building.
This gave the rooms a warm and cozy atmosphere.
Finally, the outside shots were taken some other day when it didn’t rain.
We believe that photography using people will allow your customers to put themselves in the place and imagine the service they’ll receive. That is why we advise our clients to use situational pictures with people.
Assumptions
Our customer has experience in the game, as he owns a few hotels already. Hotel 77 was the newest and the smallest in the family.
The assignment was to present a small, cozy but highly comfortable hotel mainly to families and individuals.
Strategy
We chose to showcase the strongest selling points of the hotel, i.e. excellent cuisine and highly comfortable rooms to emphasize the uniqueness of the object. We also showed people occupying the various facilities.
The focus needs to be the service for guests
Challenge
At the time of planning the photo shoot, we knew about the locations, models and planned the schedule. We unfortunately didn't predict that bad weather would pose the biggest challenge.
Thankfully we were prepared for it. To stage the summer-look, we set up rain-proof film lights outside the building to simulate the sun's rays.
During the session, the hotel owner came in and when she saw the sunlit room asked:
"When did the sun come out? All my way here didn't stop raining"
Hotel Faleza
Case study #3
When business is undergoing important transformation
announce it to your customers!
Assumptions
Hotel Faleza was previously an old fashioned hotel. The new owner changed his character into a modern beautiful guest friendly interior.
Our task was to capture new interiors and prepare a package of advertising materials
Strategy
Using HDR elements as well as making use of the fantastic lighting, we took a series of photos of various rooms and dishes available at the hotel.
We knew timing was everything as the light was perfect on the day, which meant the window of opportunity had to be used smartly.
Challenge
It is usually a lot easier to showcase hotel services by capturing real-life customers and guests using the various activities and benefits.
The shoot was before the reopening so the rooms were empty which meant we had to improvise, but we delivered with outstanding results.
